Thursday, December 3, 2009

Uninor starts mobile services, calls at 29p/m in India

NEW DELHI: Uninor, a Norwegian-Indian JV on Thursday became the latest entrant in the country's competitive mobile telephony market, where it
would offer GSM services at rates as low as 29 paisa per minute.
Uninor is the first among those who were offered licences last year to launch services. It will be operating in seven circles. "The company has launched operations in Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Uttar Pradesh East and West, and Bihar including Jharkhand," Telenor Group CEO and President Jon Fredrik Baksaas said. Uninor is a JV between Norway's Telenor and India's Unitech.

The network of Uninor will cover a national footprint of close to 600 million subscribers from day one, he said. To find its bearing in the cut-throat market, the company introduced two tariff plans. 'Talkmore 29 paisa' would allow users to make calls at 29 paisa a minute and STD at 49 paisa a minute.
The other plan 'Callmore 29 paisa' also offers local calls at 29 paise per minute and STD at 49 paise per minute with a daily rental of Rs 2.
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