Sony launches Alpha 230, Alpha 330 and Alpha 380

• Sony has announced three new entry-level DSLRs.
• The A230, A330 and A380 replace the Alpha 200, 300 and 350.
• The restyled cameras offer new ergonomics and easy-to-use interfaces,
• But retain the underlying specification of the predecessor models.
• As before, the basic model is a 10MP DSLR,
• The intermediate model adds Sony’s fast live view system and the range-topping model gets a 14.2MP sensor.
• The new Alpha DSLRs are better differentiated from one another,
• with individual color schemes and grip finishes helping to distingush between the models.