Tuesday, June 22, 2010

Toshiba looking to standardize wireless memory cards, crash Eye-Fi's party

We're big fans of Eye-Fi's  wireless memory cards, which enable you to toss that card reader out the window and download all your pictures wirelessly.
So far Eye-Fi is about the only player in that little niche, but Toshiba's looking to blow it wide open with charmingly titled "Standard Promotion Forum for Memory Cards Embedding Wireless LAN," which could be given the equally catchy abbreviation SPFfMCEWLAN (a name that is, thankfully, subject to change).
Toshiba's forum, which also includes Singapore-based flash company Trek 2000, will look to create a standardized 8GB SDHC card with integrated 802.11b/g, able to transfer JPEG and RAW images either from camera to a server or directly to another camera.
Toshiba is hoping other camera and flash manufacturers will join in the standardization fun and we certainly do too -- just like we hope they move past 8GB quickly.


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